Customer Care 

Appreciate beauty, nurture loyalty...

Nurture Customer Loyalty

It can cost 5 times more to find a new customer than retain an existing one, so communicate regularly. Show you are interested in them, deal promptly with complaints and thank them for their business. Remember, they are doing you a favour, not the other way around. They are why you exist.

Sadly, in the UK, it seems to us that we generally pay lip-service to the idea of customer care, but don't really exercise it to any meaningful degree. Customers would generally be amazed, then delighted, if their hairdresser, or car dealer, or window-cleaner, or doctors surgery, called them two or three days later, and simply asked if they were happy with what they had purchased. It just doesn't happen, mainly because the supplier thinks only of that one-off sale. They do not  stop to consider how much business a satisfied client will bring in over, say, the next ten years. And, they are terrified of giving the customer a chance to complain.

But, if there are reasons why the customer is not really happy, now is the time to put it right. Really impress and retain a client who regularly contributes to their prosperity. Our advice is, be bold, risk the odd grumble and delight your valuable customers. And, a happy customer is the best form of free advertising you will ever get.